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Premium domain names help you stand out

Your main goal for setting up a website is to spread word of your business and products far and wide across the internet. Investing in a premium domain name will create a more memorable brand around your website and business. The easier it is for customers to remember your domain name, the more likely they are to type it into the search bar.
If your business is looking to stand out as a leader in your industry, your domain can also help boost your credibility. Instead of spending money advertising a domain name for your landscape business such as MyGardenSupplyStore.net, a premium domain like BetterGardens.com will establish you as a thought leader. This will make it easier for your customers to come to you.

Benefits of a premium domain

For the most part, a .com address is ideal, but if your desired domain name is not available, don’t despair. Your dream domain might still be available, but it will probably cost you.

Simple, short, and sweet

Since just about all of the common words and phrases are already registered as a domain, going premium might be your only hope to brand your company using a succinct or catchy domain name.

Credibility

A highly valued domain will instantly thrust your site into the realm of the top players in your industry, and establish trust with the public that could otherwise take years to develop.

Attract more commerce

With a simple and direct premium domain name,people looking for your product or service can bypass a Google search and simply type the address into the search bar and be sent directly to your site.

A solid investment

If your business grows like you hope it will, the value of your premium domain name will also increase. Therefore, it becomes a very desirable asset if you choose to sell it down the road.

How to decide on a domain name?

Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Before choosing one, it’s important that you educate yourself on the different styles and business types of domain names out there so you can make the best decision for your needs.

A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world.

If you already own an existing business and your company name or certain keywords you wish to use are not available, a little creativity might be needed to select a domain name. We’ll get into that later in this article.

Investing in premium domains

Here is a look at some of the most highly valued domain names and what they were sold for:

$35.6 million

Insurance.com

$35 million

VacationRentals.com

$18 million

Internet.com

$17 million

360.com

Domain name alternatives

If your business is not in a place to take on the expense of a premium domain name or if your domain name is already taken, there are many other options you can consider.
Choose a slightly alternate version or an abbreviated version of your desired name. Get creative, but don’t settle for too long a name or anything that could be confusing or unrelated to your business or brand.
Use a different domain extension. According to Google, there is no preference given to .com addresses over any other extension. If your business reflects a certain nTLD and will create a memorable web address, go for it!

investment expert

Domain name investment expert opinion, for reference only.

Polly Walter

Adrian Scold

KRISTIN CRABB

Jorge Greer